BWH Hotel Group® expands its global presence with hotels in Europe, Asia and North America

PHOENIX – BWH Hotel Group, one of the world’s leading hotel companies, is expanding its presence with the addition of several new properties in select regions around the world. A modern and innovative global hotel powerhouse with 18 distinctive brands across all segments of the chain – from luxury to economy – BWH Hotel Group today announced the addition of new hotels in Europe, Asia and North America . New properties have been added in countries like France, Germany, Austria, England, United States, and Thailand, among others.

“Customers are again traveling for leisure and business. Having a variety of properties in each segment of the chain provides our customers with hotels for any purpose or need when planning their trips in the world”, said Larry Cuculic, President and CEO, BWH Hotel Group. “Despite the challenges of recent years, BWH Hotel Group has a solid foundation that will help us continue to expand our portfolio. We are delighted to add these properties and will look to grow our brands in key tourist destinations around the world. .”

Some hotels joining the portfolio include:

With these new integrated hotels, BWH Hotel Group has now added nearly 200 hotels to its portfolio in Europe, Asia and North America over the past year, with another 90 expected to open before the end of the year. With a portfolio of approximately 4,500 hotels in more than 100 countries and territories around the world, BWH Hotel Group is positioned for continued growth, delivering unique offerings and experiences to travelers and developers worldwide.

Additionally, BWH Hotel Group has expanded its collection of soft-branded hotels. Over the past year, the leading hospitality company has added more than 60 soft-branded hotels worldwide to its soft-branded collection, which includes BW Premier Collection®, BW Signature Collection®, WorldHotels™ Collection and SureStay Collection. ®.

Hotels have joined the portfolio in countries such as the United States, Canada, Italy, Scotland and Sweden, among others. Selected properties include:

“Our collections are growing rapidly across the world and we look forward to continuing to grow our portfolio,” said Brad LeBlanc, senior vice president and chief development officer, BWH Hotel Group. “Soft branding allows owners to retain their independence and uniqueness, while being connected to BWH Hotel Group’s global distribution network. Soft branding will continue to be a major focus for our company as we expand into target markets and countries in key regions.

All hoteliers who recently joined BWH Hotel Group benefit from the brand’s reputation for superior customer service and access to the award-winning Best Western Rewards® (BWR) program, which has nearly 50 million members worldwide . To learn more about BWR’s current fall promotions, click here.

About BWH Hotel Group®

BWH Hotel Group is a leading global hotel network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network includes approximately 4,500 hotels in more than 100 countries and territories around the world*. With 18 brands in all segments of the chain, from economy to luxury, BWH Hotel Group serves the needs of developers and guests in all markets.


WorldHotels™ Collection is a private hotel brand belonging to the BWH Hotel Group® global network. Founded by independent hoteliers dedicated to the art of hospitality and celebrating its 50th anniversary in 2021, WorldHotels offers one of the best portfolios of independent hotels and resorts worldwide, carefully selected to inspire unique and enriching experiences. that connect people and places. . WorldHotels is comprised of four unique collections, each with its own personality and style to meet the needs of today’s traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. For more information, visit

*Figures are approximate, may fluctuate and include hotels currently under development.

Katie Ray
Senior Public Relations Manager
+1 602 957 5526
BWH Hotel Group®