India’s spice industry is getting spicier thanks to growing demand
Indian spices reach 180 countries while major importers are USA, UK, Germany, France, Italy, Canada, Australia, UAE, Iran, Singapore , China and Bangladesh, among others.
Mumbai: Indian spices are the most sought after in the world, given their exquisite aroma, texture, taste and medicinal value. India has the largest domestic spice market and dominates the sector as the world’s top producer, consumer and exporter of spices.
Prime Minister Narendra Modi’s observation on the growing use of spices worldwide, after the coronavirus outbreak, is confirmed by a huge increase in Indian spice exports, by 34% in rupees and 23% in dollars in June 2020. Indian star chef Vikas Khanna once aptly remarked, “Indian spices not only reflect our evolution, but also the beliefs and traditions of India.
Echoing similar views, Union Trade and Industry Minister Piyush Goyal said: “Spices are a part of every one of our lives and have played a very, very important role in Indian culture, history, tradition and heritage. The story of India is the story of spices. “The vision of New India should be spiced with Tadka, mixed with spices! Food without spices is like life without colors! Indian spices spread the taste, color and aroma of India in the world.”
Earlier this year (2022), in a message to the Spice Council, Piyush Goyal called on the industry to double the sector’s exports to $10 billion over the next five years. Spice exports increased by 115% in volume and 84% in value (USD) between 2014 and 2021. They reached an all-time high of $4.2 billion in 2020-21. Indian spices and spice products reach over 180 destinations worldwide. He urged the industry to maintain the competitive edge of the Indian spice industry by emphasizing high-end value addition and new product development.
Pepper, cardamom, ginger, turmeric, coriander, cumin, celery, fennel, fenugreek, nutmeg, spice oils and oleoresins and mint products are the main spices shipped overseas. Indian spices reach 180 countries while major importers are USA, UK, Germany, France, Italy, Canada, Australia, UAE, Iran, Singapore , China and Bangladesh, among others. Everest, MDH, Badshah Masala and Catch Spices, Rajesh Masala, PriyaMasala and Ramdev are the leading brands in the country. Priya Masala, based in Hyderabad, is part of the Ramoji Group which has been offering traditional taste cuisine for 38 years. It also offers chicken masala powder, Hyderabadi mutton masala, pickles and instant mixes.
Patanjali is one of India’s leading consumer goods companies. Patanjali spices include chaat masala, chhole masala, garam masala, sabzimasala and bandhani hing.
Pushp Masala, MTR, Goldie and Golden are other leading brands. Capital Foods – two brands “Ching’s Secret” and “Smith & Jones” have captured a significant market with innovative products. Nestlé (known for Maggi Masala) also made a strong showing. With its exotic and innovative premium spice brand – ‘DPReady Mix’, DP Retail has set out to disrupt the existing market, which is dominated by the country’s traditional spice brands.
Understanding India’s Taste Buds Darwin Platform Group of Companies now offers a range of innovative products for Indian cuisines across all food categories. Darwin Retail recently launched its premium blended and pure spices under the ‘DP Ready Mix’ brand. It offers a range of new-age spices. A blend of exotic, spicy and pungent flavors, DP Ready Mix comes in a drizzle powder form, making it easy and convenient for everyday use. The innovative spices are available on DP Retail’s e-commerce platform www.darwinpil.in and its flagship stores “DP Retail”. The products are available in different blended variants like DP Ready Mix Idli, Dosa, Khaman Dhokla, Mix Upma, MakaiCheela, Shira, Poha, Uttappa and many more.
Speaking to Bizz Buzz, Darwin Platform Group of Companies, Group CEO DrRaja Roy Choudhury, who leads the retail initiative, said: “Now anyone can become a great chef with the using our premixes. We offer many options to cook, save time, delicious and in addition to healthier options for breakfast, tea time snacks and midnight cravings.”
“We have the most unique and innovative flavor enhancer that surpasses all other spices available on the market. Specializing in condiments and cooking pastes, the new product line represents another long-needed innovation in the food processing,” he added.
New technology, with strong R&D mainly the masala formulation, is driving the growth of the industry. The complete masala, produced by players like DP Retail and MDH, offers good value for money. The focus is now on the dishes. Chefs, culinary experts and others experiment and create new formulas. In 2020, a gauge study by industry body Assocham noted how growing demand for spices in the domestic market had even led to a sharp increase in their prices by almost 12% in June 2020, while the Headline CPI inflation was half that level. Strong branding and marketing are yet other key drivers.
Growing demand would lead to further growth in the industry. The domestic market offers huge opportunities and exports are expected to increase with new and innovative products specially designed for the global market.