Emirates News Agency – Irthi promotes cultural exchange between Sharjah and Milan

SHARJAH, 29th May, 2022 (WAM) — The Irthi Contemporary Crafts Council, an affiliate of NAMA Women Advancement, creates captivating and immersive experiences for the global design community by showcasing the refined beauty and contemporary aesthetics of Emirati craft traditions during the next Milan Design Week from June 7 to 12, 2022.

Irthi will also leave a strong imprint on the international design scene in Milan with the launch of new contemporary handmade collections showcasing Emirati and global craft traditions.

The high level of diversity, innovation and craftsmanship that characterizes the design explorations of Irthi’s women artisans will take center stage in two distinct venues at the world’s premier contemporary design event. Milan’s renowned Cambi auction house and Palazzo Litta will host a curated collection of exhibitions from Irthi’s five distinctive collections that combine Emirati and regional craft traditions with cutting-edge artisan techniques and design.

The curated collection of sculptural objects and collectibles fuses Safeefah palm leaf craftsmanship, recycled felt and camel leather weaving, Talli cotton yarn and metallic thread weaving, marquetry, carpentry, molding vegetable leather, glass blowing, clay construction and carpet weaving.

As part of its participation in Milan Design Week, Irthi will also participate in a panel discussion with Atelier LUMA, a design and research laboratory based in Arles, France, at the Civico Museo Archeologico – Milan on June 8th. A one-day networking event is planned for June 10 at the Bulgari showroom in Milan to continue the joint efforts of ICCC and Bulgari to highlight the importance of preserving and documenting cultural heritage and craftsmanship. . The event will create a cultural exchange between Sharjah, UAE and Milan, Italy, through a curated immersive experience combining traditional Emirati Talli crafts, food and flora, along with Bulgari’s heritage gems.

Commenting on Sharjah’s representation in Milan, Reem BinKaram, Director of NAMA, said, “Showcasing the fruits of Irthi’s cross-cultural partnerships that harness high levels of skill and tradition gives greater momentum to our ongoing efforts. to revitalize the region’s intangible cultural heritage. Under the vision and leadership of H.H. Sheikha Jawaher bint Mohammed Al Qasimi, wife of the Ruler of Sharjah and Chairperson of NAMA, Irthi’s continuous efforts to safeguard traditional crafts and handicrafts have broadened the heritage’s global appeal native craftsman of the region.

The NAMA Director added, “Milan Design Week is an ideal platform to showcase Irthi’s leading efforts in organically interweaving traditional craftsmanship and modern design practices with materials and finishes. diverse processes to provide a new narrative for heritage craftsmanship from the Middle East, North Africa, South Asia, Central Asia and Southeast Asia.”