Sip Channé taps wine industry expert Jonathan Chabat as COO to expand product offering and distribution

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Fort Lauderdale, Florida (April 5, 2022) – based in Fort Lauderdale Sip Channean award-winning range of rosé and white varietals created and imported from Provence, France, is delighted to announce that it has appointed Jonathan Chabat as Managing Director.

On his way to becoming a master sommelier, Chabat will take the Sip Channé brand to new heights by increasing productivity, implementing exciting new marketing programs and expanding relationships with suppliers, distributors and community organizations. In this new role, Chabat will also participate in the launch of new products and strategic partnerships through 2023 and beyond.

“My goal has always been to open customers’ palates and allow them to capture the taste of true Provençal tradition with the dry, crisp blends that our wines bring to the table. You really can’t produce that in the United States. United,” said Sip Channé Founder and CEO Kavita Channe. “By combining Jonathan’s energy and deep industry knowledge, with my passion for growing the Sip Channé brand, I know this goal will be achieved and that we will be on track with our national distribution plans.”

Prior to joining Sip Channe, Jonathan Chabat most recently served as Director of Sales at BODVAR House of Rosés, where he successfully initialized DTC service in 42 states and opened several national accounts. Chabat brings with him an in-depth knowledge of food and wine, experience with high net worth clients and a spirit of collaboration. Multilingual Chabat was born and raised in the cosmopolitan city of Marseille, France, where he helped his father behind the counter in many of its bars and restaurants. In 2016, he was assistant director of catering at the Conrad Fort Lauderdale Beach Resort. He was also selected to join the Hilton Hotels task force to open four new hotels (Hilton West Palm Beach, Hilton Downtown Cleveland, Conrad Chicago and Waldorf Astoria Beverly Hills) as well as lead training seminars and replace employees. Chabat also served as the General Manager of Diplomat Prime at Diplomat Beach Resort, a luxury steakhouse in Hollywood, Florida. In 2019, he was General Manager of Sorrisi at Seminole Casino Coconut Creek in Florida, where he successfully increased check averages by 23%, raised customer satisfaction to the highest level, and developed vendor sales programs . Chabat also holds a BTS Action Commerciale de France, an FAU Hospitality and Tourism Management certificate and a National Restaurant Association Leadership certification at AHLEI.

The flagship, Channé Rosé, is the brainchild of Kavita Channe founded in 2017 and has quickly become an award-winning rosé true to Provençal tradition. Since its inception, the brand has expanded to include Channé Blanc, an elegant white blend. The award-winning Sip Channé product line is now distributed to restaurants and retailers in Florida, Georgia and New York. Channé Rosé received the gold medal at the Mondial Du Rose 2022 as well as a silver medal at the Concours Général Agricole in 2019. Each of these French competitions is widely known and respected for its rigorous testing and strict impartiality.

About Sip Channe

Sip Channé is a feminine and family brand, fueled by the curious and passionate spirit of the founder, Kavita Channé. Amid the rise of rosé and on a trip through France, Kavita experienced this unique varietal like never before and quickly fell in love. Since then, this founder, a Londoner of Indian origin who lives in Fort Lauderdale, Florida, has made it her mission to create a top-of-the-range wine, rooted in Provençal tradition. Striving to produce award-winning wines, Sip Channé’s Provençal blends bring prestige, elegance and an iconic French touch to any wine list. Harvested in the undisputed birthplace of premium rosé, Sip Channé wines are timeless, versatile and delicately crafted by a specialist winemaker to deliver the highest quality that is synonymous with the Côtes de Provence region. For more information, please visit SipChanne.com.

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