Rubis Energy will open French restaurants in gas stations

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Rubis Energy will open French restaurants in gas stations


Rubis Energy Kenya refueling station on United Nations Avenue in Gigiri, Nairobi. PHOTO FILE | NMG

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Summary

  • Brioche will offer French cuisine and a bakery experience as part of its marketing strategy.
  • The global oil company based in France has decided to modernize its outlets.
  • People who visit food outlets in gas stations will also have the chance to travel to France.

Rubis Energy Kenya will open French restaurants in its network of service stations to improve customer experience and convenience.

The company said in a statement on Wednesday that the restaurant known as Brioche will offer French cuisine and a bakery experience as part of its marketing strategy.

“As part of our promise to improve your life’s journey to our customers, we seek to provide unique products and services that will enhance their experiences at resorts,” said Rubis Energy East Africa Managing Director Mr. Jean-Christian Bergeron.

“Brioche is known for being a high quality, affordable and practical bakery and restaurant brand, inspired by the tradition of French cuisine. Brioche brings the quality of French bakery to the Kenyan market and makes it accessible to everyone.

Brioche is already present in five Rubis stations – Ojijo, Boma, Karen, Langata and Thome, with more to be unveiled.

The France-based global oil company set out to modernize its outlets after acquiring KenolKobil and Gulf Energy in 2019.

The company has a market share of around 10 percent with a network of 230 service stations.


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